7-11 opened a special site for the headphones' campaign. http://www.openopen.com.tw/event/11dream/ There will be a lottery too from November 2nd to January 8th. You have to buy headphones, you'll find a scratchcard inside. Then you must collect the words...

This will run from September 1st (today) to September 28th. To enter you only have to give you name, your age, your ID number (so it seems to be only for Taiwanese). They'll announce the winners on Facebook. Prizes: Jolin's signed CD (100 total) Taiwan...