Jolin recently shot promotional pictures in New York, and collaborated with Beyoncé's designers The Blonds who provided 24 outfits for her. These promo pics are supposed to show us a strong and playful Jolin! She's portraying a gangster, a Broadway musical actress, a Greek Goddess.
Credits from JimmyChouStudio@weibo
Photo by Marko Krunic / Costume by The Blonds / Creative & Image director: Jimmy Chou / Make up: Lynn/ Hair: Johnny Ho / Client: Eternal Music
The album is called 呸/Pei. According to the article I read, we must understand it as an homophone of "PLAY" (PLAY is the official English title of the new album). 呸 means "to spit (with contempt)" according to an online dictionary. Every song will have its own MV, so we'll get 10 MVs!
With 呸 PLAY Jolin wants to bring us joy and optimism since there is chaos in the world nowadays and we must also face a lot of pressure from society.
So she's joking/playing with music in this album. To convey the album's optimism, she'll play roles in a self-depreciating (self-mocking) manner.
By the way PLAY not only refer to the verb but also to the noun "play" (theatre).
Release is scheduled for November 15th!