Xtep: Behind the Scenes & CF

Jolin shot this CF in November. Enjoy the CF and its BTS!

It seems that it's a special CF for Xtep's 10th anniversary.

Comments

[a]

Yeah right it's pretty random! I think it's just meant to show people doing a bunch of things while wearing the sneakers. The sports and running make sense but Nic playing the guitar and other stuff is kind of thrown in there since it looks 'cool'. Not very imaginative but they probably think since it's Jolin, Nic and Wilber wearing the sneakers it will sell anyway.

[golnicgun]

I don't get this commercial. I know it's for a running shoe, but what is it suppose to convey?

I don't think they put this commercial together very well. Someone care to explain? It would be appreciated. :)